Madeira Athletics partners with Under Armour's Women of Will campaign

September 28th 2021

Madeira Athletics is excited to unveil a new, multi-year partnership with Under Armour Women through BSN Sports, naming the global performance brand as the official outfitter of our athletics teams in their exclusive “Women of Will” campaign. This partnership arrives at an important time given the recent investment in Madeira Athletics. As the player experience is being enhanced, facilities are upgraded, and staffing is added, Madeira’s program synergistically fits with Under Armour’s strategic endeavors, particularly the Women of Will campaign.

Women of Will extends beyond apparel and sponsorship – their mission is to change lives and inspire the next generation of women to strive for greatness. Paired with Madeira’s mission of launching women who change the world, we have an incredible opportunity to further elevate the experience of our student-athletes and their coaches.

The partnership includes opportunities for students to excel and grow. From access to collegiate and professional athletes, to leadership development programs, to professional development for coaches, Under Armour seeks to create a healthy and unique student-athlete experience. An additional benefit is the annual Under Armour Women of Will award, which will be presented to a graduating senior who excels in athletics, academics, sportsmanship, leadership, and community service, and demonstrates the values of Women of Will by surmounting any obstacle, mental or physical, that she may face.

At a time when the world increasingly needs the presence, voice, sensibility, contributions, and leadership of young women, it’s momentous for Madeira Athletics to have a global partner to reinforce Madeira's emphasis on confidence, community, and resilience

noted Assistant Head of School, Andre’ Withers.

Through the partnership, students will have a chance to hear from Under Armour athletes, such as Kelley O’Hara, two-time FIFA Women’s World Cup champion and Olympic gold medalist, on what it takes to push through the barriers and obstacles that they face every day. Doing so reinforces Madeira’s “personal best” philosophy that reaches beyond the classroom.

“We’re excited to give our girls the opportunity to join a platform that exclusively serves female athletes,” said Athletic Director, Tavis Laws, “and where the goal is to elevate women in sports.”

The benefits of this partnership were on full display last weekend, at the annual M CUP, a seasonal rivalry between Madeira and Mercersburg Academy. Under Armour representatives were on campus with a giveaway tent, a recovery space, and MVP bags for all Madeira athletes. This partnership will serve to inspire the athletic spirit. It will recognize those that put in the work, those who aim high, and those girls who rewrite expectations. Women of Will embodies what it means to launch women who change the world.