Introducing Madeira's New Website!

Designed for both creative storytelling and ease of navigation, the new site uniquely showcases the best of Madeira. Building upon the tone and feel of our successful “Madeira Unexpected” video, the website unifies Madeira’s messaging through an integrated marketing approach. Our new site creatively highlights Madeira’s differentiators to uniquely engage prospective families and provides current families and alumnae with quick access to a single source for important resources and information.

“We are elated to launch Madeira's new comprehensive website!” says Gretchen Warner, Madeira’s Head of School. “After nearly a year of listening to the needs, hopes, and dreams of the community; defining the essence of the Madeira experience for students today; ideating, prototyping, and testing widgets and dashboards, Made at Madeira is ready! I am incredibly grateful to the Communications & Marketing team for their tireless work and collaborative efforts to bring this spectacular new window into Madeira to the world.”

Research based:

The site theme and content began with third-party research about Madeira’s brand perceptions. Exploration also included focus groups with students, faculty, alums, and parents to finetune the messaging.

Made at Madeira Theme:

Guided by the research, we developed a simple, yet powerful unifying theme for the website design. It actually derives from the first four letters of the word “Madeira.” We proudly introduce Madeira’s website theme - “Made at Madeira.”

Social Media Integration:

Our website partner, Interactive Schools, states that their goal is to “unlock the magic of the school, one story at a time.” Through a newly developed hashtag strategy, you will see Madeira’s story unfold in real time, with social media feeds strategically linked into the site.

Take a look around of Madeira’s new site and enjoy all that is #MadeAtMadeira!

Questions about the new website? The Communications & Marketing team welcomes your feedback on the new site. Let us know what you think by using our Website Feedback Form.

#MadeAtMadeira #MadeiraInnovation